Описание

The position of Product Manager has been created with the following objectives:

  • To manage all marketing activities of assigned product to support company objectives;
  • To conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks;
  • To incorporate results of analysis into product strategy.;
  • To ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product

According to the given tasks performs the following duties:

  • Leads development of brand strategy and marketing plans for assigned brand;
  • Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand;
  • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products;
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning;
  • Works closely with sales leaders to identify opportunities/issues;
  • Participates in development of training for field/customer service personnel on brand information;
  • Liaises with internal departments and external agencies to ensure full communication and success of marketing plans;
  • Contributes to creativity of product packaging, presentation and promotional activities;
  • Designs, implements and evaluates marketing activities of AZ brands;
  • Reviews marketing programs and implements program changes;
  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
  • Meet AZ expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation

Qualifications:

  • Bachelor’s \Master’s Degree;
  • 2 years of pharmaceutical marketing experience
  • Experience developing a strategy and executing on that strategy;
  • Experience managing complex projects;
  • Understanding of the development and commercialization of pharmaceutical products in Russia;
  • Understanding of the Russian Healthcare environment;
  • English – min Upper-intermediate