Description of Position To develop annual marketing plans and coordinate their successful implementation and to grow the long term sales, profit and market share position for assigned products. Core job responsibilities: 1. STRATEGIC PLANNING 1.1. Diagnose and analyze brand, market and competitors. 1.2. Develop brand/market strategy with specific timelines, budgets and stakeholder responsibilities, aligned with global strategy. 1.3. Perform Forecasting and Budgeting. 1.4. Use monitoring data for feedback and propose strategic planning/tactics adjustment. 2. PROJECT MANAGEMENT 2.1. Translate strategy into implementation tactics, communicate clearly and allocate responsibilities to cross functional team members. 2.2. Manage interaction with sales (SM/DM). 2.3. Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams (sales and others). 2.4. Ensure timelines are met and financial results are maximized/ optimized. 2.5. Maintain quality and work within ethical guidelines set by corporate/division/affiliate/market. 3. MONITORING 3.1. Monitor KPI’s. 3.2. Constantly assess effectiveness and ROI of tactical initiatives implementation. 3.3. Monitor competitor activity and strategy. 3.4. Proactively monitor key data for feedback and propose strategic planning/tactics adjustment. 4. EXTERNAL CUSTOMER DEVELOPMENT 4.1. Identify key stakeholders at each step of patient flow/product value chain. 4.2. Develop and implement plan to build relationship and influence them. 4.3. Identify and seize opportunities to align brand and customer goals. 5. TRAINING in coordination with with Business Unit Manager 5.1. Develop, implement and update product training to sales force on an ongoing basis. 5.2. Update sales strategies and communicate with sales team quarterly and on regional basis when necessary. Scope: - Contributes directly to the department's revenue, by managing the product. - Reports to Marketing Manager - No positions reporting. Expertise: - Education: University degree preferably in Marketing, Business Administration and/or a Medical field. - Experience: Preferably at least 3 years of Product Management and 6 months to 1 year of Sales experience within Abbott or in an associated company within Health Care Industry. - Fluency in English, Russian, efficient Computer Skills.