Описание

Responsibilities:

 •   Leads the brand / portfolio commercial strategy align to Global strategy and Personalised Healthcare (PHC) ambition,

 •   Lead and participate in relevant global initiatives to enhance cross-affiliate experience sharing and innovative projects developmentco-creating with internal and external stakeholders, ensuring customer needs are in the center of strategy

 •   Clearly defines Critical Success Factors and periodically evaluates results, incorporates learnings and adjusts strategies to ensure success.

 •   Develops meaningful alliances to different stakeholders within the country ecosystems,accelerating access and improving customer satisfaction and patients outcomes, ensuring sustainability while improving company reputation and strengthen value relationships.

 •   Leverage data and insights to build positive experiences for our customers by understanding their needs and insights, resulting in customer satisfaction and improved patient journey to our innovation

 •   Builds and manages the marketing budget; delivering marketing activity within the agreed budget

 •   Meets with cross functional leaders to co-create a strategic marketing plan

 •   Lead brand awareness and positioning campaigns.

 

Requirements:

 •   Orphan disease experience is highly preferred

 •   Minimum 3 years of relevant work experience in field marketing, commercial and implementing integrated campaigns on a country level

 •   Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs

 •   Expert knowledge of marketing planning tools and strategies

 •   Proven track record of goals & metrics achievements

 •   The ability to plan, execute, and analyze an overall marketing strategy based on customer needs, data, insights and environmental changes

 •   Strong interpersonal skills and ability to lead and influencing without authority

 •   Skilled at strategic thinking through innovative and future thinking

 •   Fluent English is a must (at least, B2 level)

Critical capabilities

 •   Marketing expertise, brand building, and project management

 •   Digital Marketing

 •   Environmental expertise (patient journey, healthcare system landscape, etc.)

 •   Analytic, strategic and agile thinking (being & doing)

 •   Innovative/ creative thinking

 •   Finance (P&L, financial analytics)

 

Working conditions:

 •   Salary is discussed.

 •   Private Healthcare (Medical insurance).

 •   Providing a car.

 •   Payment for meals.

 •   Paid business trips expense.

 •   Training, trainings, professional development.

 •   Working in a leading company in the pharmaceutical industry